Nike Targets China’s Trail Running Boom with New ACG Shoe Launch

Nike's stock (NKE) edged higher in pre-market trading as the sportswear giant prepares to capitalize on China's burgeoning trail running trend. The company's outdoor sub-brand ACG will debut a new Ultrafly trail running shoe at France's Ultra-Trail du Mont-Blanc next week, with a public release slated for Spring 2025.

The MOVE positions Nike to reclaim ground in the $137.7 billion global outdoor recreation market, which is growing at 5.7% annually. China's post-pandemic embrace of wilderness running through forests and rocky terrain has created particularly strong demand for specialized footwear.

While Nike shares have gained just 1% year-to-date, the strategic push into performance trail running gear could accelerate growth. The company trails rivals in this specialized segment despite the broader popularity of hiking, camping, and cycling activities driving sector expansion worldwide.